The very first thing that attracts a buyer to a piece of clothing is the color. Then the design, the fit and finally the price, yep that's how it goes. But how we react to the price is definitely the most important factor in the sale of a garment. So many of us have had to let go of some of our very much desired cloth pieces either because of the price or fit. But to some, the fit can be adjusted if only the price was affordable.
The effect of garment prices on the buyer greatly depends on the individual's socio-economic status, life-style, personality and age. To some people a particular price of a dress could be just too exorbitant, to some its affordable and to some its even cheap! Let take three different people of very different socio-economic status for example; the average mom, the working-class single lady and the show-biz personality. Why would they have different views on the price of lets say the dress below. Am using this dress because it can be worn by any of them depending on the occasion.
So if the dress comes with a price tag of maybe #10,000, there would definitely be a contrast on how each of them reacts on the price because of what each one is looking out for. The mom looks out for functionality, durability and performance of the dress, the style not being a main issue so long as the dress is conservative, it suitable for most outings like wearing it to church. So to her the price may be a bit on the high side. Then the single lady sees mostly the aesthetics, style, fit and performance. The price seems affordable though wouldn't mind a discount but would get it all the same. Now our show-biz personality sees every detail of the dress fashion wise, sees the fabric, fasteners, trimmings, style and performance. For her its suitable for a casual hangout but yet still good for the cameras so to her the price is more than affordable. She could even begin to doubt the quality cos to her the price should be a lil' bit higher. This is also how two different people will view scarves, to one person she would never buy a scarf above a certain price range because its just a scarf, whereas to the other a scarf is a fashion piece and is willing to pay as much. But we cant blame neither, everyone has their priorities but one must be careful so as not to be wasteful :) or too stingy to oneself :( .So we can see that going shopping is fun be it also tasks the brain kinda, a lot of thinking is surely involved.
So do we blame the designers for the price? no. Every designer knows that in making a garment, all materials used must be of like quality, hence a lot of work is done. So the cost of the garment must meet up with all that. Do we then blame the buyers for not buying? no. Everyone must learn to cut their coat according to their size. So you need not put yourself under unnecessary duress cos you want to look stylish and impress others. Some clothes are not just for you. Who says you can't get stylish garments for your purse and life-style? Trust me you can, you just have to find the perfect store for you. And these shouldn't be a problem, browse through magazines, the internet and so on, you would find one. Another way is to go window shopping once in a while, its fun especially with friends, so you are getting information and having fun at the same time.
